How Goodkind Works

With Goodkind - you can reach out to a student the way they would reach out to a friend - using a quick video message. And guess what? It works!

4,232,329 million video messages sent on behalf of customers

There's a lot more to Goodkind than what you see here. Book a demo to see more.

Why You Need Goodkind

Outbound short-form video that captures attention

Students can see through the transparency of an overused email template. Perzonalizing your outreach with video messaging builds trust and allows your school to stand out from the crowd.

Trigger 1:1 or 1:many videos with real-time data

Get personal with students by integrating Goodkind's video task assignment with real-time data. Assign tasks to your team and create uniquely personalized experiences for students at scale.

Deliver over multiple channels

Reach students where they’ll be, by delivering video messages via email, SMS, WhatsApp as well as on your website.

Create a Campaign

Convert at the moment of inspiration

A student’s attention is constantly being competed for online. Stand out with video messages sent at opportune moments to show students you’re invested in their college decision.

Build human-to-human relationships

Your student recruitment plan can only benefit from empathy-driven, real-time communication. Drive connection with human moments.

Designed specifically for recruiting

Goodkind works to meet the needs of admissions teams. Create and customize your workflow through the Goodkind app to suit your school’s recruitment strategy.

Build Trust

Closed captioned and accessible

All videos are automatically transcribed for your team's review and for accessibility and clarity.

Background replacement & keyword detection

Blur or replace backgrounds to obscure sensitive or confidential information. Automatically flag keywords or phrases based on your team's requirements.

Fully white-labelled & trusted at scale

Control the look and feel of your video messages by designing your template including your own URLs, colours and backgrounds. Deliver thousands of video messages confidently with our enterprise-grade infrastructure.

Unique Features

Integrate fast, #MakeITHappy.

Don’t see the logo of your CRM over to the left? Odds are good that we integrate with what your institution uses. Just ask us.

Trusted by admissions teams, big & small, across North America

"Students don’t check emails. They watch Goodkind videos."

Monique Thomas

Assistant Registrar at Dalhousie University

"Our department has seen incredible results. I would highly recommend using Goodkind."

Jeremy Waldeier

Director of Recruitment at Northwest Missouri State University

"Goodkind is the
TikTok of Higher Ed."

Hazel Claros

Director of Admissions at University of San Diego

Questions?

Does Goodkind really Integrate with my CRM?

Yes! Data goes both in and out automatically. If you have any specific questions for a CRM that is not featured on our site, click here and we can discuss further.

How long does integration take?

This varies depending on the CRM or system, but 3 weeks would be a long estimate for platforms like Slate, Salesforce and Elucian.

Do I have to record every single video? Can I involve faculty and students?

Goodkind works on a system of admins and recorders. As the admin, you will be able to assign video tasks to recorders. These can be yourself, other faculty members, or students at your school. Recorders will be notified via their mobile app to record a video. Once this occurs, the admin will be able to review the videos for quality control and send them out to the prospective students. Check out our Resources for some examples.

Are all videos truly personalized?

Goodkind offers 1:Many and 1:1 video campaigns. We recommend doing 1 to Many campaigns for large numbers of students during your initial outreach. As the recruitment process continues, your Goodkind analytics will be able to show you which students are the most engaged with your videos. From there, you can send those prospects 1:1 videos to ensure you are focusing your energy on the most promising leads.

I get 20,000 inquiries. Am I really going to record 20,000 videos?

While you of course can personalize however much you like, it’s best to wait until you know your leads are promising to have a 1:1 campaign. With a 1:Many campaign, you can just import your list from your CRM and send one recorded video to a large amount of prospects at once.

What about synthetic videos or dubbing?

We don’t encourage using an excess of bells and whistles. The reality is, Gen Z is the most sophisticated cohort of tech users on the planet. They grew up on the internet and will see right through anything that doesn’t appear authentic. Be the real you!

How long does it take to record a video?

This will, of course, depend on if you choose to practice what to say beforehand and your own level of satisfaction with your first results. To assist, Goodkind allows you to input a script so that you have a prompter to read from during recording. You could essentially record a video in as little as 1 minute!

Do you support SSO?

We do! Let your Goodkind rep know what system your IT team requires and, with about 2 weeks of lead time, we will have it ready for you.

Do I need to buy an SMS platform as well?

Nope! Goodkind sends videos via SMS for you.

Learn more about us!
View our blog, playbooks and case studies.

View Resources

Your future students want video.
Are you Gen Z ready?

Our experts will help your team adjust to the changing landscape of admissions.
Start your journey by booking a 30 minute demo and speaking with expert.

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