A better way to
engage students.

Goodkind is a video-based platform that blends authenticity with automation to boost higher ed enrollment and retention.

Innovative teams choose Goodkind to boost enrollment & retention
Austin Peay State UniversityNorthwest Missouri State University

Expectations are higher than ever before

Today’s consumer-minded students expect a high touch admissions journey and an outstanding student experience from you. Simultaneously, they aren’t picking up the phone or responding to emails.


Video messages sent


Average ROI in first year




Elevate your student experience

Goodkind is built to engage, recruit, and retain students from initial inquiry to graduation and beyond.

Goodkind for Enrollment Management

Recruiting and admissions teams use Goodkind to build relationships with prospects, increase conversion throughout the admissions journey, and ensure that students are set up for success on their first day of classes.

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Goodkind for Student Success

Student affairs and student support teams use Goodkind to connect with students and make them feel cared for. Because when you show you care, your students will care too.

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Goodkind for Financial Aid

Financial aid, application assistance and scholarship administration teams use Goodkind to help students understand, navigate and complete applications in a more human way.

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Goodkind for Advancement

Donor relations and alumni engagement teams use Goodkind to show impact, say thanks, and ask for gifts in a way that makes donors feel connected and fully immersed.

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Trusted by over 50 institutions

Here’s what leaders in higher ed say about Goodkind

Doing a Goodkind campaign is just so much easier than individual calling or emailing.
Nicole St. Pierre
Pathways Officer
“Students don’t check emails. They watch Goodkind videos.”
Monique Thomas
Assistant Registrar at Dalhousie University
"Thanks to Goodkind, this past recruiting season, we surpassed our most optimistic expectations."
Craig Chipps
Manager, Undergraduate Recruitment
“Students aren’t answering the phone. I don’t even answer the phone...Goodkind has transformed all the time we’ve been wasting!”
Alejandro Herrera
Director of Recruitment & Orientation
“Using video to congratulate students on their acceptance allows us to be more personalized and effective. It’s also allowed us to reduce the time we spend on this process.”
Jeremy Waldeier
Director of Recruitment
Icon - Elements Webflow Library - BRIX Templates
Icon - Elements Webflow Library - BRIX Templates
Goodkind products work best together
Smile, say hello, and create strong connections with students. Goodkind is built to engage, recruit, and retain students from initial inquiry to graduation and beyond.

Integrations loved by both IT and end users

Goodkind facilitates real-time data imports and exports and provides a built-in query builder to create audience segments within the platform.

Learn about integrations