During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. In an effort to improve their yield, the college sent out an email campaign encouraging students to enroll. Unfortunately, the campaign had less than desirable results. With email not having the desired effect, Centennial’s admissions department decided to send Goodkind videos to the accepted students...
Read more to see how the results of this video campaign changed Centennial's recruitment strategy.
During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. In an effort to improve their yield, the college sent out an email campaign encouraging students to enroll. Unfortunately, the campaign had less than desirable results. With email not having the desired effect, Centennial’s admissions department decided to send Goodkind videos to the accepted students...
Read more to see how the results of this video campaign changed Centennial's recruitment strategy.