Austin Peay is a public university in Clarksville, Tennessee which is called home by over 10,000 students annually. During this year’s recruitment cycle, the admissions team decided that they wanted to promote a new offer for incoming students, named after their mascot, called “The Gov’s Guarantee”. The guarantee stated that if students signed up for orientation before May 1st, they would lock in a tuition guarantee with Austin Peay for two years. At admitted student’s day, the President of Austin Peay, Michael Licari, Ph.D., announced the Gov’s Guarantee to the attending students. However, there were a significant number of accepted prospective students who were not in attendance. Noting this, the admissions team had to come up with a unique way to send out this information to encourage those students to enroll faster and guarantee their tuition...
Austin Peay is a public university in Clarksville, Tennessee which is called home by over 10,000 students annually. During this year’s recruitment cycle, the admissions team decided that they wanted to promote a new offer for incoming students, named after their mascot, called “The Gov’s Guarantee”. The guarantee stated that if students signed up for orientation before May 1st, they would lock in a tuition guarantee with Austin Peay for two years. At admitted student’s day, the President of Austin Peay, Michael Licari, Ph.D., announced the Gov’s Guarantee to the attending students. However, there were a significant number of accepted prospective students who were not in attendance. Noting this, the admissions team had to come up with a unique way to send out this information to encourage those students to enroll faster and guarantee their tuition...