Goodkind for Enrollment Management

Dalhousie University’s Monique Thomas introduced video to their admissions process during a time when one-to-one, in-person interaction was limited due to the pandemic. Goodkind videos have now allowed their recruiters, advisors and student ambassadors to personally connect with students across the globe...Read how in our comprehensive case study.

During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. In an effort to improve their yield, the college sent out an email campaign encouraging students to enroll. Unfortunately, the campaign had less than desirable results. With email not having the desired effect, Centennial’s admissions department decided to send Goodkind videos to the accepted students...Read more to see how the results of this video campaign changed Centennial's recruitment strategy.

Venture for Canada is a Canadian national charity which supports recent graduates in their pursuit of entrepreneurship. This involves having approximately 50 students per year selected to receive a fellowship, where they learn about leadership, teamwork, start-up business culture and adapt their entrepreneurial mindset towards working in the tech industry. It’s a wonderful opportunity for Canadian students hoping to either start their own business or contribute to an existing, growing business venture. While VFC is primarily a charity organization, its fellowship program does have an associated program fee for the accepted students and stands as the revenue generating source for the charity. This means that having a certain number of applicants every year is a priority for the organization. Read more in the case study below.