Our mission

Let's change how colleges recruit

Why do we need to change?
Because Gen Z expects more.

Research shows that 75% of Gen Z believe that college is not the only path to a strong education. Compare that to 37% of Millennials who thought the same.

The generational tide is shifting and prospective students want a more customized experience from their colleges. They need to believe it’s worth their time and money to attend a higher education institution. It’s not a given anymore.

Your recruitment team has never had to work harder and needs the right tools to appeal to a generation willing to challenge tradition. Goodkind can help you get there.


What we value is what makes us human.

As technology becomes a larger part of our day-to-day lives, the human element has never felt more distant. It's for this reason that Gen Z searches to find
authenticity in everything.

The world has never been more ready for caring, empathy-driven communication.

Video messaging allows technology and humanity to converge, giving us the opportunity to maintain and forge true, authentic relationships, while keeping up with the times.

Meet some of our team



Customer success


Tarang says hi


Funded by the best

Don't give up your human touch
Gen Z chooses authenticity. Will they choose you?
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Take the Gen Z Quiz