About Us
We're on a mission to change how colleges recruit and retain students.
Why do we need to change?
Because Gen Z expects more.
Research shows that 75% of Gen Z believe that college is not the only path to a strong education. Compare that to 37% of Millennials who thought the same.
The generational tide is shifting and prospective students want a more customized experience from their colleges. They need to believe it’s worth their time and money to attend a higher education institution. It’s not a given anymore.
Your institution has never had to work harder and needs the right tools to appeal to a generation willing to challenge tradition. Goodkind can help you get there.