Blog

Earlier in June I had the pleasure of presenting a session at the annual conference of the National Association of Christian Colleges (NACCAP) in Charleston, South Carolina. If you have yet to visit Charleston, I couldn’t recommend it more. The conference was held at Charleston Southern University, a picturesque campus - worth googling. ‍

As a student recruitment professional, unpredictability is dangerous territory. Hitting your annual target for yield means being able to assess students’ viability for acceptance and using the correct marketing tools (like a video messaging platform, perhaps?) to ensure students develop a devotion to your brand and feel like they belong at your institution.

Every single current and prospective student at your institution matters to you. You wouldn’t be reading this article or frankly, visiting this website if you didn’t think so!

It’s no surprise that, in recent years, the methods of student recruitment have changed dramatically as a result of the rise of mobile and video technology. But it’s not just the technology that’s different… The students are too!

Colleges and universities have to find the right students to fill their classes and they must understand what factors play into a student's decision-making process. In this blog, we'll explore the various factors that can influence a student's decision to attend a particular college, including cost, geography, student/parent communication, social media, majors/interests, family history, and more.

Summer melt has been a growing concern in recent years, as many students are unable to make the transition from high school to college for various reasons. In this article, we will discuss what summer melt is, explore the causes, and look at some of the steps to tackle and reduce this unfortunate hindrance to our yield efforts. 

Diversity, Equity, and Inclusion (DEI) in student recruitment is an important step in making sure school campuses are inclusive and welcoming to all students, no matter their background or identity. DEI recruitment is the practice of proactively recruiting a diverse student body, with the goal of creating a learning environment that values and celebrates different perspectives and experiences.In this article, we'll explore the benefits of DEI student recruitment, provide statistics on the impact of diverse recruitment, and share strategies for creating an inclusive recruitment process for your school.