Blog

Recruiting Gen Z students requires more than previous generations. The evidence suggests that Gen Z values...

In reflecting on the some 200 one-on-one conversations we had over NACAC’s three day duration, our team identified a few common themes shared by recruiters…

Admissions at higher education institutions across the country have yet to bounce back from pandemic lows

Digital communication is broken. In a world of automations, bots and merge fields, you have the chance to stand out...

As a student recruitment professional, unpredictability is dangerous territory. Hitting your annual target...

As university administrators, it is important to understand the key differences between undergraduate...

Diversity, Equity, and Inclusion (DEI) in student recruitment is an important step in making sure...

Summer melt has been a growing concern in recent years, as many students are unable to...

Student recruitment is an important part of an institution’s success. Colleges and universities have to...

It’s no surprise that, in recent years, the methods of student recruitment have changed dramatically...

Every single current and prospective student at your institution matters...