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Hey guys, it’s Everett, reporting to you live from city number 20, Knoxville, Tennessee! As some of you may already know, I’m currently on a 5-month road trip with my girlfriend and our cat Noodle, experiencing the world of higher ed both through the lens of college students and industry leaders. (If you’re interested to learn more about where I’ve been and where I’m headed next, click here to follow along the journey with me!).
I’ve attended 6 conferences thus far. A standout for me was the American College Personnel Association (ACPA) conference in Chicago, Illinois a little over a week ago. For some context, ACPA is one of the most influential associations for student affairs. Their mission is to continuously improve the overall college student experience. After speaking with the various departments across the student experience, I found that the most common challenge shared with me was increasing engagement with–for lack of a better word–an often apathetic student body. Perhaps that’s old news, but we have a few new ideas.
Coming out of those conversations, the Goodkind customer success and I went deep on how our customers have used Goodkind to engage current students. Check out our specific tips and strategies below, by function:
Today’s students don't open their emails, even if it’s to their school email addresses (sub 10% in most cases). Newsletters and physical posters on bulletin boards constantly go unread or are often too long for Gen Z attention spans. The difficulty of increasing engagement for students to attend events is fairly multi-layered, but I do know one thing for sure: Gen Z is tech savvy, and using traditional communication methods like emails, posters, and newsletters doesn’t resonate like it once did.
With over hundreds of thousands of videos sent per month through our platform (and around a quarter of those videos being event-oriented), I know that video messages can be one part of the solution.
It is extremely common for college students to be unaware of the resources that are available to them. But the good thing is that students can always learn of these resources, especially if they are easily accessible all across campus by their phones.
A key issue that occurs in residence life is that there isn’t enough oversight on what messages are being sent in group messages. Students tend to overshare private information in large text threads and sometimes go as far as providing their RA’s contact information to their parents, and RAs shouldn't have to deal with that in their job – they are students too. Luckily, Goodkind can help moderate content with "1.5-way messaging instead of unmoderated 2-way messaging" (kudos to Hunter Stempin for this amazing quote). With Goodkind Inbox, you control who can initiate, review, and respond to all of your messages with students.
The goal of orientation is to ensure that students feel welcomed, supported, and enjoy their transition to college. This is 100% achievable with Goodkind video messaging, and instead of yet another lengthy tip, I’ll let these videos show you that you can get students ‘hyped’ up about your school and excited about being in college, all while learning about the resources and support available.
Catch me at TACAC!
I wanted to take this time to give a huge shout out to all the folks that stopped by to chat at ACPA– your experience and dialogue inspired this piece, and I hope that my little spiel inspires you too.
And if you’ve made it this far, thanks for reading. I’m off to TACAC in Lubbock, Texas from April 7 to 9, where I will be giving my first Goodkind presentation. If you’ll be around, I’d love to speak with you!
- Everett
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