How Dalhousie exceeded target with video messaging

During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. In an effort to improve their yield, the college sent out an email campaign encouraging students to enroll. Unfortunately, the campaign had less than desirable results. With email not having the desired effect, Centennial’s admissions department decided to send Goodkind videos to the accepted students...Read more to see how the results of this video campaign changed Centennial's recruitment strategy.

As more schools around the globe use Goodkind, the number of ways of using video messaging ("use cases") continues to grow. It’s clear that there are many unique opportunities to reach out to students during the recruitment process and video is a great way to send reminders and remain personalized. But one thing Georgian College has taught us is that Goodkind isn’t just about ensuring that students will show up for class on the first day. Georgian’s Pathways Officer (and former Recruitment Specialist), Nicole St. Pierre, sends a video to a unique cohort of students every week that just simply says ‘thank you’. Read more by downloading the case study below.

Jeremy Waldeier, Director of Recruitment at Northwest Missouri State University, describes the current state of student recruitment as “putting out daily fires”. He specifically mentions the issue of stealth applicants - a term used to describe students who apply to a school prior to sharing any information about themselves. “Students are unwilling to share their data over platforms which makes it more difficult to reach a large number from the start.” It’s clear that schools need to be better equipped for what comes their way. So, when it comes to building relationships with applying students, both expected and unexpected, Northwest Missouri relies on video messaging. Read more by downloading the below case study.