Jeremy Waldeier, Director of Recruitment at Northwest Missouri State University, describes the current state of student recruitment as “putting out daily fires”. He specifically mentions the issue of stealth applicants - a term used to describe students who apply to a school prior to sharing any information about themselves. “Students are unwilling to share their data over platforms which makes it more difficult to reach a large number from the start.” It’s clear that schools need to be better equipped for what comes their way. So, when it comes to building relationships with applying students, both expected and unexpected, Northwest Missouri relies on video messaging. Read more by downloading the below case study.