How Sault College welcomes international students

Austin Peay is a public university in Clarksville, Tennessee which is called home by over 10,000 students annually. During this year’s recruitment cycle, the admissions team decided that they wanted to promote a new offer for incoming students,

During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. In an effort to improve their yield, the college sent out an email campaign encouraging students to enroll. Unfortunately, the campaign had less than desirable results. With email not having the desired effect, Centennial’s admissions department decided to send Goodkind videos to the accepted students...Read more to see how the results of this video campaign changed Centennial's recruitment strategy.

Dalhousie University’s Monique Thomas introduced video to their admissions process during a time when one-to-one, in-person interaction was limited due to the pandemic. Goodkind videos have now allowed their recruiters, advisors and student ambassadors to personally connect with students across the globe...Read how in our comprehensive case study.