Case Studies and Guides

During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. In an effort to improve their yield, the college sent out an email campaign encouraging students to enroll. Unfortunately, the campaign had less than desirable results. With email not having the desired effect, Centennial’s admissions department decided to send Goodkind videos to the accepted students...Read more to see how the results of this video campaign changed Centennial's recruitment strategy.

Dalhousie University’s Monique Thomas introduced video to their admissions process during a time when one-to-one, in-person interaction was limited due to the pandemic. Goodkind videos have now allowed their recruiters, advisors and student ambassadors to personally connect with students across the globe...Read how in our comprehensive case study.

As more schools around the globe use Goodkind, the number of ways of using video messaging ("use cases") continues to grow. It’s clear that there are many unique opportunities to reach out to students during the recruitment process and video is a great way to send reminders and remain personalized. But one thing Georgian College has taught us is that Goodkind isn’t just about ensuring that students will show up for class on the first day. Georgian’s Pathways Officer (and former Recruitment Specialist), Nicole St. Pierre, sends a video to a unique cohort of students every week that just simply says ‘thank you’. Read more by downloading the case study below.

Jeremy Waldeier, Director of Recruitment at Northwest Missouri State University, describes the current state of student recruitment as “putting out daily fires”. He specifically mentions the issue of stealth applicants - a term used to describe students who apply to a school prior to sharing any information about themselves. “Students are unwilling to share their data over platforms which makes it more difficult to reach a large number from the start.” It’s clear that schools need to be better equipped for what comes their way. So, when it comes to building relationships with applying students, both expected and unexpected, Northwest Missouri relies on video messaging. Read more by downloading the below case study.

Venture for Canada is a Canadian national charity which supports recent graduates in their pursuit of entrepreneurship. This involves having approximately 50 students per year selected to receive a fellowship, where they learn about leadership, teamwork, start-up business culture and adapt their entrepreneurial mindset towards working in the tech industry. It’s a wonderful opportunity for Canadian students hoping to either start their own business or contribute to an existing, growing business venture. While VFC is primarily a charity organization, its fellowship program does have an associated program fee for the accepted students and stands as the revenue generating source for the charity. This means that having a certain number of applicants every year is a priority for the organization. Read more in the case study below.

The Goodkind team has sat down over many, many (did we mention many?) pots of coffee to analyze the myriad data sets which could help us understand: How are students engaging with schools? What do students want from your institution? What don't they want? How do you get them to make a decision? How can schools stand out from others? How can you encourage students to show up to events and be present in your community? All of that curiosity and hard work, paired with dozens of conversations with leaders in student recruitment and retention, has culminated in this. This guide is intended to succinctly analyze, using data and experiential knowledge, the trends seen in catering to the Gen Z audience and offer advice on a synthesized strategic plan for your recruitment cycles in 2023.